elevating experiences: empowering teams & engaging guests

Marilyn Suttle, CEO of Suttle Enterprises

Join us for an interactive workshop focused on elevating the Guest Experience & Loyalty. Explore strategies and best practices to create memorable guest interactions, drive loyalty, and encourage repeat stays. We’ll cover personalization techniques, communication touchpoints, and actionable insights to enhance satisfaction and build lasting relationships. Let’s collaborate to ensure every guest experience leaves a lasting impression.

Take a refreshing break to recharge, connect, and enjoy light refreshments before diving back into the next session with renewed energy. 

Dr. Joshua Fredenburg, President and Founder of the Circle of Change Leadership 

In this session, we’ll explore effective strategies to boost employee retention, build loyalty, and create a thriving workplace culture. Dr. Joshua Fredenburg will share insights on engagement, communication, recognition, and professional development—tools that empower your team, reduce turnover, and drive long-term success. Let’s work together to build a workforce that stays committed, motivated, and ready to achieve greatness. 

Unplug and give your mind a chance to relax and recharge. Connect, recharge, and engage with fellow attendees while you enjoy a delicious lunch. 

Parijat Gupta, Social Media & Online Reputation Manager 

In this workshop, we’ll explore how AI tools can help craft thoughtful and personalized responses to guest reviews and comments. Learn how leveraging AI-generated responses ensures timely, consistent, and empathetic communication—turning feedback into opportunities to strengthen loyalty, enhance guest satisfaction, and build lasting relationships. 

David McQuinn, General Manager, Coast Bastion Hotel

In Maximizing Value, we’ll explore strategic approaches to drive cost savings while maintaining operational excellence and guest loyalty. This presentation will focus on key opportunities for managing costs —optimizing labor costs, streamlining processes, and maximizing efficiency without compromising service quality. Discover actionable insights, real-world examples, and practical tools to empower your teams, reduce waste, and achieve stronger financial performance across your hotel operations. 

Take a moment during the afternoon refresh break to recharge, socialize, and enjoy light snacks and beverages before our closing keynote speaker takes the stage.

Shafina Hajee, Director, National Sales

The sales stream at the 2025 Coast Hotels Annual Brand Conference will focus on driving revenue success through actionable strategies. The session, "Action Plans that Elevate, Empower, and Engage," will guide attendees in crafting action plans that align sales team goals with a clear, results-driven mission. By incorporating strategies that elevate the client experience, sales teams can deliver personalized offerings that boost profitability, enhance guest loyalty, and build advocacy. Empowering sellers with the right tools, training, support, and time ensures they can make a measurable impact on top-line success. Engaging clients fosters collaboration, strengthens relationships, and increases satisfaction. This session will equip participants with the skills to create actionable and measurable plans that drive revenue while prioritizing both the guest experience and team engagement. Attendees will leave with a tangible action plan, and ongoing quarterly sales engagement calls will help keep their roadmap inspiring, motivating, and focused on achieving tangible results. Prework is mandatory for this session.

Take a refreshing break to recharge, connect, and enjoy light refreshments before diving back into the next session with renewed energy.

Shafina Hajee, Director, National Sales

The sales stream at the 2025 Coast Hotels Annual Brand Conference will focus on driving revenue success through actionable strategies. The session, "Action Plans that Elevate, Empower, and Engage," will guide attendees in crafting action plans that align sales team goals with a clear, results-driven mission. By incorporating strategies that elevate the client experience, sales teams can deliver personalized offerings that boost profitability, enhance guest loyalty, and build advocacy. Empowering sellers with the right tools, training, support, and time ensures they can make a measurable impact on top-line success. Engaging clients fosters collaboration, strengthens relationships, and increases satisfaction. This session will equip participants with the skills to create actionable and measurable plans that drive revenue while prioritizing both the guest experience and team engagement. Attendees will leave with a tangible action plan, and ongoing quarterly sales engagement calls will help keep their roadmap inspiring, motivating, and focused on achieving tangible results. Prework is mandatory for this session.

Unplug and give your mind a chance to relax and recharge. Connect, recharge, and engage with fellow attendees while you enjoy a delicious lunch.

Location: Pacific Ballroom – Coast Seattle Downtown Hotel by APA

Shafina Hajee, Director, National Sales

The sales stream at the 2025 Coast Hotels Annual Brand Conference will focus on driving revenue success through actionable strategies. The session, "Action Plans that Elevate, Empower, and Engage," will guide attendees in crafting action plans that align sales team goals with a clear, results-driven mission. By incorporating strategies that elevate the client experience, sales teams can deliver personalized offerings that boost profitability, enhance guest loyalty, and build advocacy. Empowering sellers with the right tools, training, support, and time ensures they can make a measurable impact on top-line success. Engaging clients fosters collaboration, strengthens relationships, and increases satisfaction. This session will equip participants with the skills to create actionable and measurable plans that drive revenue while prioritizing both the guest experience and team engagement. Attendees will leave with a tangible action plan, and ongoing quarterly sales engagement calls will help keep their roadmap inspiring, motivating, and focused on achieving tangible results. Prework is mandatory for this session.

Take a moment during the afternoon refresh break to recharge, socialize, and enjoy light snacks and beverages before our closing keynote speaker takes the stage.

Jennifer Misner, Sr Customer Success Manager | Hospitality | Amadeus

Join us for an insightful session with our expert speaker as they present Revenue Strategy 360, a cutting-edge Business Intelligence (BI) tool designed to provide a comprehensive view of your revenue performance. Learn how this powerful solution delivers actionable insights, enables smarter decision-making, and helps you optimize your revenue strategy across all channels. Don’t miss this opportunity to discover how Revenue Strategy 360 can elevate your business performance and drive results!

Take a refreshing break to recharge, connect, and enjoy light refreshments before diving back into the next session with renewed energy.

Debbie Jager, Sales Executive, Western Canada | STR

Join us for an insightful session with an STR expert who will demonstrate how to leverage CoStar to your advantage. Learn how to utilize its powerful tools to optimize your strategies, analyze market trends, benchmark performance, and drive revenue growth. Don’t miss this opportunity to gain valuable insights and enhance your competitive edge!

Melissa Warder, Sr Account Management Director, Americas |

IDeaS – a SAS Company

Join us for an engaging session with our expert speaker to explore iDeaS Optix, a powerful reporting and visualization tool designed to empower revenue managers with advanced data insights. Discover how Optix simplifies complex data, enhances decision-making, and helps you identify opportunities to drive revenue and improve performance. Don’t miss this opportunity to learn how to unlock the full potential of your data and elevate your revenue strategy!

Unplug and give your mind a chance to relax and recharge. Connect, recharge, and engage with fellow attendees while you enjoy a delicious lunch.

Location: Pacific Ballroom – Coast Seattle Downtown Hotel by APA

Tim Wiersma, Principal | Revenue Generation LLC

Over the past five years, revenue optimization has transformed from a siloed discipline into a fully integrated, commercially focused strategy that unites teams and drives comprehensive success. This presentation highlights emerging trends that emphasize collaboration and the use of data-driven insights to achieve impactful results. We’ll explore the role of analytics as a powerful storytelling tool, offering science-based solutions to eliminate emotion and uncertainty from strategic decision-making. Additionally, we’ll discuss how to build a sustainable revenue strategy by enhancing situational awareness, identifying key performance indicators (KPIs) that fuel growth, and adopting a balanced scorecard approach to measure success across your hotel or portfolio. These elements come together to create a framework for lasting profitability and operational excellence.

Take a moment during the afternoon refresh break to recharge, socialize, and enjoy light snacks and beverages before our closing keynote speaker takes the stage.